UPM Specialty Materials

Some things should last forever. PFAS on your labels shouldn't

UPM Asendo™ 80, a barrier paper for grease-resistant labels. Desined without PFAS from day one.

Are your labels PFAS-ready? Download the checklist

PFAS, known as forever chemical, have long been used to create grease resistance in packaging and labels. But they're persistent, harmful and increasingly restricted worldwide. As regulations tighten across the EU, US and beyond, label converters need a solution that delivers the same performance without the risk. That's exactly what UPM Asendo™ was designed for.

UPM Asendo™ 80 is a grease-resistant label face paper, PFAS-free by design. In fact, UPM has never added PFAS to any of its papers, and all grades are regularly validated by independent third-party laboratories to confirm it. 

Not sure where to start with your PFAS transition? Our free checklist walks you through everything to evaluate before switching to a PFAS-free label paper, from technical performance and adhesive compatibility to certifications and regulatory timelines.

 

How do you know a paper is truly PFAS-free? Here's our answer

Kalle Luomi, Senior Manager, Product Stewardship at UPM Specialty Materials, walks you through the four steps UPM takes to verify and document PFAS-free compliance – from raw material approval to third-party certification.

 

Forever chemicals in labels: what they are and why they matter

Susanna Hyrkäs, Sustainability Manager at UPM Specialty Materials, explains what PFAS are, why they are called forever chemicals, and why restrictions on their use in label packaging are tightening worldwide.

PFAS restrictions are reshaping label markets

Key PFAS regulatory developments across major markets

 

Face papers for product labelling: Grease-resistant label face paper

UPM Asendo™ 80

  • C1S grease-resistant label face paper without added PFAS chemistry 
  • Compatible with different type of adhesives
  • Excellent printability in UV Flexo and UV-inkjet
  • A strong paper with excellent stiffness
  • Basis weight: 80 g/m² or 54 LB/3300 ft²

Certificates

Product Compliance
BfR Food Certificate | FDA Food Certificate | EN 71-3: Safety of Toys

Fibre Certificates
FSC Chain-of-Custody | PEFC Chain-of-Custody

Mill Certificates
ISO 9001 | ISO 14001 | ISO 22000 | ISO 45001 | EMAS

End of life
Recyclable | Home Compostable | Industrially Compostable

 

Got an application in mind? Let's test it together

Tero Metsäjoki, Sales Manager at UPM Specialty Materials, introduces UPM Asendo 80 and explains how to get started – whether you're converting for olive oil, food contact or other demanding label applications.

 
 

The future of labels is being shaped by PFAS restrictions. 
We help you stay ahead.

Order a sample

 

Download the PFAS readiness checklist

Practical guidance for label converters evaluating a switch to PFAS-free label paper. Enter your details below to download your free copy.

 
 

Independently verified. PFAS-free by design.

UPM has never added PFAS substances to its papers. All UPM Specialty Materials paper grades are regularly tested by independent third-party laboratories and fully comply with EU PPWR PFAS limits effective 12 August 2026.

 
 
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